latest news

Parliament is not in session but there's so much to be said. So let's pull out the laptop and share a few thoughts on an issue that has always interested me: content creation. Content creation on social media has become a legitimate industry with a growth estimate of 25% per year and is slated to be worth ₹ 2,200 crore by 2025. As of January 2022, YouTube has more than 26 crore monthly active users in India; 1,200 of its creators have crossed the one million subscriber milestone. As an avid social media user myself, I was intrigued by the revenue model of this industry. I found that content creators get a share of the platform's revenue. But more than 70%-80% of a creator's revenue comes from branded content. This revenue is determined by the number of followers, type of content, genre, engagement rate and demographics.The area becomes murky when financial influencers, daily vloggers (people who record their ...