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Quality content is subjective. Some people will want a beginner-level summary while others want more depth and expert insights. Quality content will be better than the content that currently exists and readers will find it useful, memorable and are likely to share the content. As SEOs, we typically write about things that people are searching for. This makes the content useful, but if you read many top-ranking sites, they often say the same things. Reading the first few results might feel like you’re reading the same content over and over again. There are a lot of buzzwords like 10x content or skyscraper content, but all you really need to do is to make something better than what exists. When writing new content, you have an advantage. You can see the content that ranks, and that’s the bar you need to exceed. Let’s look at how to do that. How to create quality content Creating quality content is part science and part art. It also requires a lot of hard work and expertise. SEOs hav...